The Pelcro Blog
All articles — page 18 of 18
416 articles on subscriptions, billing and paywalls. Browse and filter from the blog home.
Web Performance 101: How We Optimize Our Script
Web performance is important for anyone making a living from a website. Websites these days use third-party scripts to deploy ads, conversion pixels, embeds and many more tools. Third-party scripts have gained popularity due to their ease of use. At Pelcro we decided to build the most powerful content subscription platform that is bundled in one easy to integrate script. The challenge was the ensure we adhere to the highest performance standards in order not to negatively affect any of our cli
Mar 8, 20183 min read4 Reasons Why People Would Prefer to Pay for Content
It is a common misconception that website visitors prefer consuming free content than paying for it. Although that may be the truth for some visitors, there is a subset of the audience that is usually overlooked. Although the subset that is willing to pay may be small, a single subscriber can bring 30x more financial value to the website than an ad viewer.Here are 4 reasons why these visitors would prefer to pay for their content:1 – Show Support People want to show their support for their fav
Jan 29, 20181 min read4 Reasons Why Content Subscriptions are Going to Explode in 2018
The publishing industry has been going through a lot of changes over the past few years. However, it’s nothing new. The music and the film industry have both gone through some of the same changes. After several iterations, the solution to the industries was subscriptions. With Spotify and Apple Music coming out on top in the music industry and the film industry being dominated by subscription services like Netflix, Amazon, and Hulu (even youtube introduced their own subscription service).The s
Jan 11, 20182 min read7 Questions Pelcro’s AdBlock Analytics Will Answer
In the immortal words of Peter Drucker, “What gets measured gets managed”. This is the philosophy we started with when designing our AdBlock Analytics platform. We provide publishers with the ability to measure AdBlock users and the effectiveness of our AdFree service so that they can see for themselves. We track AdBlock users with the highest level of accuracy and detail. Information that cannot be found in regular analytics software, not even google.Here are 7 questions that Pelcro’s Adblock
Sep 27, 20172 min readEverything You Need To Know About AdBlock
1. What Is AdBlock?AdBlock is one of several plugins that can be downloaded on your web browser (such as Google Chrome and Safari). Being an extension on a browser gives them way more access and abilities than an average app on your computer would have. 2. What Does It Do?AdBlock blocks the ads you get on all the websites you love to visit! Sounds great right? Well not exactly… websites rely on advertising to make money. They use that money to pay themselves, their designers, content creators
Aug 24, 20171 min read6 Facts You Didn’t Know About AdBlock
1. People aren’t just using AdBlock to Block adsIn a survey conducted by Adobe, 17% said privacy was a concern and 8% for performance. There are more benefits to and AdFree Experience than you think and people are well aware of them.2. AdBlock is Spreading Through Word of Mouth Half of surveyed users said they learned about Adblock from a friend. It’s the high Virality that’s leading to an increase in downloads and higher rates of penetration. 3. AdBlock Is Global And There Are More AdBlockers
Aug 15, 20172 min readIf You Hate Targeted Ads, You Will Love This
Targeted AdsHave you ever visited a website selling a product and service and then noticed they were chasing you all over the internet with their ads? Advertisers now access to technology to do this very easily, it works most of the time and the advertiser does sell the product. The problem is that everyone is starting to do it, and its starting to get creepy and that’s why users hate targeted ads.ProblemAs I said, everyone is starting to do this. This video from Super Woman perfectly illustra
Aug 11, 20171 min readHow Pelcro Helped Sole Review Monetize AdBlock Users
Getting Users to Subscribe and Disable AdBlockSole Review is where you go to learn everything you need to about running shoes. Their viewers love the content, but they don’t love the ads. That’s why more than 15% of their users have AdBlock enabled. Any website owner will tell you that this is an all too common problem that is growing. They will also tell you that losing 15% of users to AdBlock translates into a significant loss of ad revenue. Sole Review came to Pelcro with this problem, and
Jun 11, 20171 min read